Udugu Journey Consultation


The client recently started their own consulting firm. After 15 years of experience in the industry, they decided to run their own company. I lead a team of fellow marketing students in fulfilling the requests of the client. Udugu Journey presented my team with their website, social media, budget for 2024, and their goals. The client requested an evaluation of their current strategies and a marketing strategy for 2024, as well as content for social media.


This is an assignment for the marketing strategy course taught at the University of Mary Washington. This project was done partly in collaboration with others, but most work and research is my own. All formatting and most graphic design is my own. This content may not be sold, reproduced, or distributed without written permission.


 I utilized Canva and Adobe software in the creation of the following deliverables.


Marketing Strategy

Content Creation Package

Final Presentation